Friday, 16 November 2012

"You are what you wear" is not just fashion talk

Hello again everyone! Do you want to know some very interesting science related to fashion?

I am relaxing on the couch after a quite hectic couple of weeks, and I am finally catching up with reading and blogging. We all know that clothes hold the power to influence how we feel about ourselves. It turns out that this is not just fashion talk though. A study published in the Journal of Experimental Social Psychology earlier this year (and that I got acquainted with thanks to the latest issue of Flare, no less) shows that how we perceive our clothes directly influences how we feel in them. These findings fit into a growing scientific field called embodied cognition, which boils down to the idea that we think not just with our minds but also with our bodies, including the clothes we wear. Cool uh?

P.S. The New York Times covered the study as well, in case you are interested.

Photo: Illustration from Birdie's Big-Girl Shoes by Sujean Rim, via Be the best version of you... while wearing heels.

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